Attention and learning is a currency in the world of product design and user experience. Users that have to “spend” less attention will stay in an experience longer. This attention and learning currency has a name: cognitive load.
Successful user onboarding doesn’t work alone. It is supported by a great welcome email. Here are 5 user onboarding examples from Asana, Evernote, Headspace, Genial.ly and Geckoboard and their welcome emails.
Assumptions are a great way to start the design process. But that’s where they belong, at the beginning. Untested user assumptions may seem free, but they can become expensive fast when your product hits the market.