How to make a successful product roadmap
Poor product roadmaps lead to future product roadblocks. Let’s fix that.
Design
How to reduce cognitive load in User Experiences
Attention and learning is a currency in the world of product design and user experience. Users that have to “spend” less attention will stay in an experience longer. This attention and learning currency has a name: cognitive load.
How to find Product Market Fit: A step-by-step guide
Product market fit is when your product meets the needs of your target market. It’s the sweet spot between what your product does and what your customers want.
Ways to prevent SaaS churn
Make your product churn proof by aligning your definition for success with your customers definition for success.
UX writing that helps users onboard
Interested in how to write crystal clear UX copy, with personality, that makes for smoother user onboarding?
5 (more) great onboarding examples
Successful user onboarding doesn’t work alone. It is supported by a great welcome email. Here are 5 user onboarding examples from Asana, Evernote, Headspace, Genial.ly and Geckoboard and their welcome emails.
The case for UX research
Assumptions are a great way to start the design process. But that’s where they belong, at the beginning. Untested user assumptions may seem free, but they can become expensive fast when your product hits the market.
How to make a glowing product strategy
A great product strategy is defined by its outcomes, not its promises (lofty as they may be). Learning how to develop a realistic product strategy is critical to your SaaS market success.
Let’s rethink Customer Acquisition Costs
I am going to propose a somewhat radical idea: there is a good chance you have been miscalculating your CAC (Customer Acquisition Costs).
How user segmentation improves user onboarding
I want you to think of your user onboarding like Cinderella’s shoe: it isn’t a one size fits all but a carefully crafted glass slipper for your users. This “glass slipper moment” has a name in UX: User Segmentation.
