Attention and learning is a currency in the world of product design and user experience. Users that have to “spend” less attention will stay in an experience longer. This attention and learning currency has a name: cognitive load.
Successful user onboarding doesn’t work alone. It is supported by a great welcome email. Here are 5 user onboarding examples from Asana, Evernote, Headspace, Genial.ly and Geckoboard and their welcome emails.
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