SaaS illustrations, a quick guide
What if illustrations could be more than just pretty? What if they could be supporting players in tone, voice and even direct users?
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The quick guide to the freemium model
Think of freemium less as a “watered down version of your product” and more like a way to broaden your marketing funnel. It captures more interested users that percolate into customers.
Making a great B2B onboarding experience
B2B SaaS has a reputation for being kinda, well, frustrating. B2B SaaS first priority is helping the business achieve its goals. This article will go over how to leverage UX to build a great B2B user onboarding.