The case for UX research
Assumptions are a great way to start the design process. But that’s where they belong, at the beginning. Untested user assumptions may seem free, but they can become expensive fast when your product hits the market.
product metrics
How to make a glowing product strategy
A great product strategy is defined by its outcomes, not its promises (lofty as they may be). Learning how to develop a realistic product strategy is critical to your SaaS market success.
How user segmentation improves user onboarding
I want you to think of your user onboarding like Cinderella’s shoe: it isn’t a one size fits all but a carefully crafted glass slipper for your users. This “glass slipper moment” has a name in UX: User Segmentation.