Let’s rethink Customer Acquisition Costs
I am going to propose a somewhat radical idea: there is a good chance you have been miscalculating your CAC (Customer Acquisition Costs).
User onboarding
5 examples of great user onboarding
There’s always something to learn from great product experiences. Here are 5 user onboarding examples from Canva, Grammarly, Twitter, Netflix and Slack.
The quick guide to the freemium model
Think of freemium less as a “watered down version of your product” and more like a way to broaden your marketing funnel. It captures more interested users that percolate into customers.
How user segmentation improves user onboarding
I want you to think of your user onboarding like Cinderella’s shoe: it isn’t a one size fits all but a carefully crafted glass slipper for your users. This “glass slipper moment” has a name in UX: User Segmentation.
How gamification can improve user onboarding
Learn more about how to take your user onboarding to the next level with gamification.
Making a great B2B onboarding experience
B2B SaaS has a reputation for being kinda, well, frustrating. B2B SaaS first priority is helping the business achieve its goals. This article will go over how to leverage UX to build a great B2B user onboarding.
Building Your Onboarding Crew
Helping the user starts by helping your product team first. Read more about how to set your product development team up for success.
What happens after user onboarding?
Product adoption is one of the big goals for every SaaS company. But what exactly is it and how can user onboarding help? Learn more about how to improve and measure the product adoption for your product.
How user onboarding can help product adoption
Product adoption is one of the big goals for every SaaS company. But what exactly is it and how can user onboarding help? Learn more about how to improve and measure the product adoption for your product.
How Lumen5’s user onboarding helps first-time users
Lumen5 is a content creation company that quickly turns text into videos. It was a pleasure to talk to Brittany, an Onboarding and Adoption Specialist, and Pius, the Head of Growth to learn more about the product’s past, present, and future plans.